Personal shopping in Rotterdam: 7 tips

I’m not a big shopping fan but when I’m in a different city and I have a local and enthusiastic ‘connoisseur’ by my side, it’s a different story. Lifestyle blogger Jocelina showed me a few of the coolest, classy stores in Rotterdam. Here are the places we visited!

Amsterdam is the most visited city of the Netherlands. But when it comes to fashion and design, Rotterdam has an equally wide variety of shops and shopping districts. And Jocelina knows all about them! She’s born and raised in Rotterdam and a true lifestyle addict (she has her own blog: Pink Chocolate Break). On request, she’ll take you on a shopping spree through the city.

1. Showroom41 – Recycled leather  

Very few tourists make it all the way to the ‘Zwaanshals’ area, even though it’s a real up and coming shopping district north from the city centre. A well kept secret amongst Rotterdammers! You can find several design, art and fashion shops here like Showroom41, a make-up studio, hair salon and vintage store all in one. It’s owned by Ed Tijsen, who’s a renowned Dutch make-up artist and stylist. His partner Lione has a vintage clothing label: L.I.O.N.E. She makes one-off fashion garments, mainly in recycled leather, and sells them at Showroom41 along with vintage accessories by other brands. They just started an international webshop!

Zaagmolenkade 43,

Leather shoulder accessory by L.I.O.N.E.: 135 euro
Asymmetric leather jacket 1.350 euro, purse 225 euro.

2. AAAFRESH123 – Action painting

AAAFresh123 is a modern art galery slash concept store. The men of the house are Maikel en Hans Kleinjan en Roderik Faasen, three designers who sell their own works along with a few guest designers. The trio does live action painting on events and in clubs. ‘AAA’ refers to Triple A, the highest rating awarded by credit rating agencies. 

Zaagmolenkade 123,



Little horse on a pedestal: 800 euro.
Maikel Kleinjan with one of the paintings called ‘Corso Ardagne’: 1.800 euro

3. Op de Sofa – Hip & Dutch design 

Op de sofa (‘on the sofa’) is a design store that allows young Dutch designers to show and sell their work to a large audience. It’s owned by Carlien Kottmann, who’s an interior stylist and advisor.

Zwaanshals 291A,

‘Saddle Stool’ by Voornland & Vaandrager, a young Dutch designer duo: 425 euro.
‘NoMad’ tablet side table by the Dutch company Spell: the price depends on the materials (approx. from 199 to 300 euro)

4. Ginza – Exclusive sneakers 

If you’re a fan of Nike, Ginza is the place to be in Rotterdam. It’s one of the most exclusive sneaker stores in The Netherlands. Owner Margeret West, a well-known stylist from Rotterdam, travels the world, looking for the latest or final Nike Air Jordan pieces out there. She then takes them to Rotterdam and sells them at her Ginza shop.

Pannekoekstraat 6a,


A pair of rare Air Jordan Cherry sneakers: 160 euro.

5. Objet Trouvé – Extraordinary fashion

Object Trouvé (opened in January) is a big hit amongst Rotterdammers. The minimalistic shop is owned by two sisters and offers a mixture of French fashion (like ‘Les Prairies de Paris’), up and coming Scandinavian brands like Hope and local Dutch designers like Martine Viergever.

Pannekoekstraat 44A,


Sweater from the FW13/14 collection by Hope: 440 euro.
Gold pencil holder by Martine Viergever: 150 euro

6. Roush New York style

The ‘Van Oldenbarneveltstraat’ is nicknamed ‘The street that makes you smile’ because of the lovely beauty, fashion and design shops that you can find here. Like ‘Roush’! The fashion store has a great New York style ‘underground’ decor and sells clothes from Dutch and international designers.

Van Oldenbarneveltstraat 137,


Wool vest 229 euro, silk dress 79 euro, both by the Dutch label Dante °6.

7. Skins Cosmetics – Niche perfumes

Beautyfans go to Skin Cosmetics. Browse through the particular range of beauty products, professional make-up and – my favorite – the high-end ‘niche’ perfumes like Creed. It’s one of the world’s oldest privately owned fragrance houses.

Van Oldenbarneveltstraat 137,


Creed Aventus for men 158 euro (75 ml) of 189 euro (120 ml), Creed Spring Flower for her, 95 euro (30 ml) or 139 euro (75 ml)